A key benefit that Efusjon’s company website claims to offer its product distributors is to get paid by sharing both health and wealth with other people. Efusjon says this because they’re in the business of energy drinks that are supposed to make you feel better while also tasting good. I’ve never had one personally, so I can’t offer a fair opinion here.

But what I can offer you are my findings on the company. Efusjon makes its money by selling four different types of energy drinks: Efusjon Edge, Efusjon Raw, Efusjon Dawn, and Efusjon Breeze. Most of these drinks have caffeine in them for that initial kick of energy we all know so well, but they also have natural ingredients added that are supposed to extend that very same kick far longer than anything on the market.

In addition to their flagship products, Efusjon also sells several other products, ranging from t-shirts to business cards, mouse pads to tumblers. All of the products offered by Efusjon can either be ordered online, or they can be purchased through Efusjon’s direct distributors.

Speaking of which, why don’t we discuss how the multi-level marketing aspect of Efusjon works. As I’m sure you’re aware of, with an MLM company like Efusjon, you’ll be earning money by not only selling products on your own, but also by enrolling other people into Efusjon, thus building a team system that you’ll earn additional commissions off of.

You will initially start out in the Efusjon Energy Club as a “member,” and as such you’ll earn 4.25 percent of your total sales volume in commissions. As you sell $120 a month worth of products, you’ll achieve the rank of “associate,” which will grant you access to the Efusjon Community Matrix Compensation Plan.

Here’s where the networking aspect of the MLM career path comes into play. Once you acquire the rank of an associate at Efusjon, you’ll earn a one-time $100 bonus every time you bring someone else into Efusjon and they earn the rank of associate. You know what that means: they, too, will have to sell $120 worth of Efusjon products.

Efusjon also offers a personal enrollee sales volume commission for you to make money off of. You’ll earn a 4.25 percent commission on a total sales volume off of all associates on your downline. This extends to all 15 levels within the Efusjon Community Matrix. There’s an additional 4.25 percent commission known as the community overlap sales volume. This is paid to you when your downline brings in an additional community overlap within your matrix.

However, there is a catch to all of this. In order to make your commissions, you need to remain an associate in the eyes of Efusjon. And in order to remain an associate, you’ll have to sell a minimum of $120 worth of products in order to maintain your position within the matrix. If you’re out of the matrix, you’re out of all of your commission opportunities. Also, Efusjon doesn’t care how you maintain that $120 quota—it includes your buying of the products as stock for you personal MLM business.

This has caused enough concern to spur a lawsuit, Cook v. Efusjon, which claims that Efusjon is not operating a legitimate MLM business, but rather encouraging a pyramid scheme. So before you consider Efusjon as a potential MLM business startup, I suggest you look closely at the company’s detailed website to be sure you can meet the quota demands.

Content Prose

April 15, 2010